The Company is fully committed to compliance with the requirements of the General Data Protection Regulation (GDPR) and all other data protection legislation currently in force. The Regulation applies to anyone processing personal data and sets out principles which should be followed and gives rights to those whose data is being processed. To this end, the Company endorses fully and adheres to the Data Protection Principles listed below.

When processing data we will ensure that it is

  • processed lawfully, fairly and in a transparent way (‘lawfulness, fairness and transparency’)
  • processed no further than the legitimate purposes for which that data was collected (‘purpose limitation’)
  • limited to what is necessary in relation to the purpose (‘data minimisation’)
  • accurate and kept up to date (‘accuracy’)
  • kept in a form which permits the identification of the data subject for no longer than is necessary (‘storage limitation’)
  • processed in a manner that ensures the security of that personal data (‘integrity and confidentiality’)
  • processed by a controller who can demonstrate compliance with the principles (‘accountability’)

These rights must be observed at all times when processing or using personal information. Therefore, through appropriate management and strict application of criteria and controls, the Company will

  • observe fully the conditions regarding having a lawful basis to process personal information
  • meet its legal obligations to specify the purposes for which information is used
  • collect and process appropriate information only to the extent that it is necessary to fulfil operational needs or to comply with any legal requirements
  • ensure the information held is accurate and up to date
  • ensure that the information is held for no longer than is necessary
  • ensure that the rights of people about whom information is held can be fully exercised under the GDPR (i.e. the right to be informed that processing is being undertaken, to access personal information on request; to prevent processing in certain circumstances, and to correct, rectify, block or erase information that is regarded as wrong information)
  • take appropriate technical and organisational security measures to safeguard personal information
  • ensure that personal information is not transferred outside the EU, to other countries or international organisations without an adequate level of protection

What data we collect on our website and how we use it

We use Google Analytics to collect and evaluate information on your visits to our website, including how you navigate from page to page. We do this to understand how people use our site so that we can make it more intuitive.

More about Google Analytics

Google Analytics is a tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides the ability to record information about the page a user has seen, for example, the URL of the page. Google Analytics cookies “remember” what a user has done on previous pages of the website, and/or what interactions happened.


Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. You can set your browser not to accept cookies from our website; however, some of our website features may not function as a result. When you visit our website, you are given the option to accept or deny cookies from us. If you want to revoke your cookie consent at any time, please use the “revoke cookie content” at the bottom of any page

More information

For more information on Google Analytics data practices and its commitment to protecting the confidentiality and security of data, please see this article. If you want to contact us to discuss our data protection policy, please use our online contact form.

This privacy policy was last updated on 12 August 2019


Providing the combined benefits of accurate and cost-effective surveys, we consistently deliver comprehensive results within tight timeframes throughout the UK and Europe. We apply high standards of health and safety, environmental responsibility, customer care and confidentiality.

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Amethyst Surveys Limited, Unit 2
Davy Court, Central Park, Rugby, CV23 0UZ

Tel: +44 (0) 1788 566740
Email: enquiries@amethystsurveys.com

© 2023 Amethyst Surveys Limited 2019. Website created by Brain Candy Digital Limited.